Google defends tracking cookies—some experts aren’t buying

Blocking cookies without another way to deliver relevant ads significantly reduces publishers’ primary means of funding, which jeopardizes the future of the vibrant Web,
— Read on arstechnica.com/tech-policy/2019/08/why-some-experts-are-skeptical-of-googles-new-web-privacy-strategy/

Why can’t web advertisements be like TV ads? Advertise based on the content (and predicted audience profile), not the user’s browsing history.

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