In an age when streaming services are all the rage –Netflix, Amazon Prime, Spotify et al, I still feel as though there are certain works of art that I want to own and not just rent. With music, this is a pain free process as most digital music is available to purchase is free of DRM (Digital Rights Management). DRM stops digital files being copied, with an aim to stop piracy. In reality though, if you look hard enough (you don’t have to look that hard) you can still find most popular digital media available for free on pirate sites. DRM doesn’t work. Thankfully the music industry saw the light and you can now buy DRM-free music from iTunes, Amazon and many other providers. The film, TV and book industry haven’t been so forward thinking however. There are no services that let you purchase a film legitimately without DRM. Why is this a bad thing? DRM stops unauthorised copying, which is fine by me because I don’t want to make any unauthorised copies. The problem is, DRM also promotes vendor lock-in. This means if I buy a TV show from my iPad, and then years later decide to switch to Android, those videos are stuck within the Apple ecosystem. If I buy a book on Kindle, but decide I would rather use some other make of e-reader, I’m not able to take my Kindle collection with me.
Some services like Amazon Music and Google Play do offer cross-platform apps, so if I bought a TV series on an Android phone, I could watch it on an iPhone – but only using the Google app. If one day Google decides to stop supporting iPhone, I’m out of luck.
So what to do? Our governments seem keen to pass laws which promote and support DRM – I can understand this. An economy where goods are easy to steal and stealing is virtually undetectable – an economy based on good will if you like, is probably not an experiment they want to attempt. But what if they also passed laws that promoted consumer rights; rights not to be locked into a single platform? In this world, any digital goods purchased from one platform would be available to download again from rival platforms at no cost. If the other platform is somehow better (e.g. higher definition) then of course users would be expected to pay for the upgrade (though, I would expect the original version to still be available), but if it’s like for like, then consumers would have the right to transfer their purchases to as many platforms as they wish. This could be backed up by a common verified email address or block-chain style database, with safeguards in place to prevent abuse. It could be done, and it would make digital media much more competitive, improving the experience and price for consumers overall.
Will it happen? Let’s say I’m not optimistic.