The Cult of Over-Protection

On my holidays this year I’ve noticed a large number of people donning iPads. In the pub, on the train, on the ferry and even sat on the beach. Like it was intended to do, the iPad is finding its way into places no one would ever imaged a laptop would. One thing did strike me though, and that is how nearly every iPad I’ve seen out and about is parcelled up in a protective case (one person who sat opposite to me proceed to get their iPad out of one case, only for it to be inside another).

Yes, I get that these things aren’t cheap, but they’re also not as fragile as most people think. Why pay all that money for iconic design if you’re not going to ever see it? This is exactly the thinking behind the Smart Cover, which protects the screen while not in use without sacrificing the slimness and design.

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